Wholesale Distribution
We build distribution management systems that capture orders across every channel in real time, sequence routes by load, and enforce returns authorisation before goods are accepted.
Overview
The operational landscape in this sector, and how Nali builds for it.
Wholesale distributors enter orders hours after they are taken by phone or rep visit, plan delivery routes manually without reference to load sequence or access constraints, and accept returns on the dock without authorisation — raising credit notes weeks later from dockets nobody can find.
We build wholesale distribution platforms that commit inventory at point of order regardless of channel, link each customer's credit position and order history for the accounts team and the sales rep, sequence delivery routes by load order and access window, and require a pre-authorised return order before goods are accepted so credit notes generate from confirmed receipt, not a memory of what came back.
Challenges & Solutions
4 operational gaps we close in wholesale distribution
Orders arrive by phone, email, and rep visit and are entered manually into the system hours later.
Unified order intake captures across every channel in real time so inventory commits at point of order, not at point of data entry.
Credit terms differ per customer and accounts team chases overdue balances without visibility of order history.
Per-customer credit profile links outstanding balance, payment history, and open orders so the accounts team and the sales rep see the same position before the next order ships.
Delivery routes are planned manually and drop sequence does not reflect actual load or access constraints.
Route engine sequences drops by load order, access window, and geography so the driver leaves the depot with an optimised run sheet, not a list.
Returns are accepted on the dock without a matching authorisation and credit notes are raised weeks later.
Returns require a pre-authorised return order before the goods are accepted and the credit note generates from the confirmed receipt, not a separate request.
Building in this space? Let's talk.
Most engagements begin with a 45-minute discovery call — a direct conversation with a senior engineer who knows the sector.
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